For the second year in a row the Calculated Team set up shop at the Oakland Music Festival. When it’s your second year doing a festival you feel good and definitely have a better idea of how to manage expectations. The campaign trail is aways exciting and there was zero chances that we wouldn’t mix business with pleasure.
Available for festival goers to get a hands on demonstration of our EDC Holster was something that we really appreciated having an opportunity to do. Seeing the way people felt and interacted while trying on the holster was very rewarding for the entire team. Being able to have conversations and answer questions about Calculated Clothing allowed us to really connect with likeminded lifestyles and fashion types.
And then there was the music… Headlined by Gold Link OMF featured some heavy hitting musicians like BJ The Chicago Kid, Anderson Paak, Marc E. Bassy and Los Rakas. Evolve Trends
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